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Enter through the shop…

…in which I indulge the opportunity  to play fashion blogger (while still writing about museums).

While browsing for museum news online recently I came across a curious collaboration: high street store Oasis have teamed up with the V&A to produce a range of clothes and accessories inspired by the museum’s archive of prints.  At first I thought it was a strange arrangement; museums might strike up a relationship with a brand for sponsorship or hoping to attract different audiences by partnering with cool designers (more of that later) but in this case it seems the V&A is the ‘cool’ partner of the pairing. The museum was after all established to inspire British designers and manufacturers, and this is exactly the role it is fulfilling in this partnership.

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