In the past when people within the museum sector have made a fuss about people outside the sector ‘mis-using’ the word curator, or more often, the verb curate, I have laughed it off. I don’t care if people want to curate their instagram feeds, festival line ups or special menus. I don’t care if, outside the museum, the word is taken to mean ‘choose’, ‘select’ or ‘organise’. The meaning of words changes. Words become trendy, and then passé. Life goes on.